VIBECODING

November Delegates Share Their Vision

November 24-25, 2025

What Our Delegates Said

Christoph Schmidt

Senior Marketing Manager

B2B Vermarktung BILD

"To dive into the possibilities - that's what I'm here for. ChatGPT has shown me how building custom GPTs can transform workflows."

Tool Wish

Nothing specific yet - open to discovering what's possible

Melanie Bodmann

Leitung Mediaplanung

Marketing-Campus

"I work with Excel most of the day. I'm looking for that spark - an idea on how AI can transform my daily work."

Tool Wish

I hope to have one after the workshop!

Ronny Wegener

Affiliate Manager

BILDplus

"First experiences with Vibe Coding - that's what success looks like for me. Reporting and data analysis take too much time."

Tool Wish

Reporting tool for automated data analysis

Caroline Warluks

Senior Marketing Managerin

Media Impact

"I want to challenge my own ideas and create experiences that go beyond normal customer presentations."

Tool Wish

Sales Concept Pitch Generator - for thinking in different directions

Phuong Le Dang

Marketing Manager CRM

Customer Retention

"Making PowerPoint slides and writing tickets for tech teams takes too much time. I need intuitive design with all important features."

Tool Wish

Gamification campaigns - create little games for marketing campaigns

Dirk Laubinger

Senior Marketing & Brand Manager

Marketing

"Research takes too much time. If it helps for the daily business, then the workshop will be a success."

Tool Wish

-

Jacqueline Ziob

Head of Brand Management ICON

Media Impact GmbH & Co.KG

"Yes, I struggle until I get the right answer. I will learn something new and have an idea to use it in my daily work."

Tool Wish

Not now - waiting for inspiration

Mykolas Herschel

Marketing Manager

BILD Sportbild Sportvermarktung

"Time saving is everything. Personalizing PPT customer presentations and allocating revenue from Salesforce takes too long."

Tool Wish

Sports sales analysis via Tableau and Salesforce integration

Katharina Kuhn

Senior Managerin Produktmarketing

Marketing PREMIUM-GRUPPE

"Daily business optimization - that's what matters."

Tool Wish

-

Daniel Mussinghoff

SVP Business & Growth

Business & Growth PREMIUM Gruppe

"Loveable showed me super fast 80/20 product development. Reading newsletters takes too much time."

Tool Wish

A tool that creates quarterly roadmaps from ideas, newsletter inputs etc. with priorities per area - simple with rating options

Daniel Papra

Head of Concepts, BusDev und Content Verticals

BILD B2B Marketing

"Automation, time savings, focus on strategic tasks. Potential customer research takes too much time."

Tool Wish

Trend analysis: A data-driven dashboard showing in real-time which topics, emotions and narratives move Germany - across social media, forums, search trends and comment sections

Key Insights

📊

Data Analysis

Most delegates struggle with time-consuming reporting and data analysis tasks

Time Saving

The primary goal: automate repetitive tasks to focus on strategic work

🎯

Personalization

Creating personalized content and presentations at scale

Coding Wishes Summary

📊 Reporting & Analytics

  • Ronny Wegener: Automated reporting tool
  • Mykolas Herschel: Sports sales analysis via Tableau/Salesforce
  • Daniel Papra: Real-time trend analysis dashboard

✨ Content Generation

  • Caroline Warluks: Sales Concept Pitch Generator
  • Phuong Le Dang: Gamification campaign creator

⚡ Workflow Automation

  • Daniel Mussinghoff: Quarterly roadmap automation from ideas/newsletters
  • Melanie Bodmann: Excel workflow transformation (TBD)

🚀 Open to Discovery

  • Christoph Schmidt: "Nothing specific - open to possibilities"
  • Jacqueline Ziob: "Waiting for inspiration"
  • Dirk Laubinger: Daily business optimization
  • Katharina Kuhn: Daily business focus

Key Insight

The delegates' wishes reveal a clear pattern: everyone wants to save time on repetitive tasks (reporting, data analysis, content creation) to focus on strategic, creative work. The future of work is about augmentation, not replacement.